You can analyze customers and their behavior on the platform by conducting a deep Facebook analysis and finding out where you stand with your audience based on the data you get. Perhaps a shock to critics, the concept of frantically checking Facebook throughout the day is alive and well. This data highlights how the platform earns repeat attention from users, beating out the likes of Instagram, Twitter and YouTube. 70% of Facebook users claim that they visit the site daily, with 49% checking the platform “several times per day” Facebook is on track to pass the 3 billion monthly user threshold, representing the first social network to do so.
Facebook currently boasts over 2.89 billion monthly active usersĪlthough adoption has certainly slowed down, there’s no denying the platform’s status as the market leader in social media. That said, new competition and surprise growth from other social media platforms could ultimately halt its growth long-term. Given the buzz around competing networks, it might not seem like Facebook is booming right now.īut the latest Facebook stats signal that the platform is about as active as ever. This signals opportunities for brands looking to earn sales on high-ticket products. 73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a yearįacebook’s highly educated and big-spending audience is notable for advertisers. That said, over one-third (36%) of Facebook’s audience are 45 or older. Users ages 25-34 years represent Facebook’s largest audienceĭespite the platform’s reputation as a seemingly “older” network, 26.4% of the platform’s user base is made up of millennials. To kick things off, let’s zero in on the most important social media demographics of Facebook users: 1. Facebook demographic statisticsįacebook’s audience is diverse and anything but one-size-fits-all. Then our list of Facebook stats will give you some clarity and help iron out your Facebook marketing strategy for 2022. If you’re asking yourself these questions: While we’re all familiar with Facebook and its advertising power, there are so many recent developments that marketers need to keep an eye on.
Trying to find up-to-date Facebook statistics? You came to the right place.
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